Itch.io Deindexes Adult NSFW Content

Itch.io Deindexes Adult NSFW Games Amid Payment Processor Pressure

Indie platform quietly removes adult games from search amid payment processor scrutiny

In a move that’s sparked concern across the indie dev community, Itch.io has deindexed nearly all adult-only NSFW content from its public search and category listings. The change was rolled out quietly in July, leaving many creators and players confused about where the content has gone – and why.

Key Detail: The games still exist on the platform, but can no longer be found through regular browsing or search tools.

Why the Change?

According to internal sources and developer discussions, the decision comes after increased scrutiny from payment processors regarding adult content and financial compliance. While Itch.io hasn’t made a formal public statement, multiple developers have received notices referencing “external financial obligations” as the reason for the change.

What This Means for Creators

For developers of adult games, the deindexing means significantly less visibility. Unless users have a direct link to a project, finding NSFW titles is now far more difficult. Many are calling this a form of “soft deplatforming,” as creators are still allowed to upload content – but without discovery support.

• NSFW tags no longer show in tag search or filters
• Adult-only games do not appear in recommendations or homepage sections
• Direct links still work, but only if the user is logged in and has NSFW content enabled

Community Response

Reactions from the indie dev and player communities have been mixed. Some understand the financial pressure Itch.io may be under, while others feel it’s a betrayal of the platform’s long-standing support for experimental and adult content.

On forums and social media, many have begun discussing alternative platforms, self-hosting, and decentralization as possible solutions for adult indie developers.

The Future of NSFW Content on Itch.io

It remains unclear whether this deindexing is permanent, a temporary measure, or something that could evolve based on policy changes. For now, however, NSFW developers face a stark new reality: you’re still allowed – but you’re hard to find.